The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Two logo directions for Merl Group Consulting. Which one would you trust with your business? 👇
22 voted
69%
10 voted
31%
32 votes
Closed
I would go with Rising Sun Mark!
Rising Sun Mark is great and premium it's good for premium brands🎉
Rising Sun Mark looks good!
I’d choose the Concentric Mark because it feels more modern, elegant, and professional. The simple circular symbol is memorable, and the minimal typography gives Merl Group Consulting a refined, trustworthy identity. It also looks versatile across digital and print materials.
The "trust with your business" framing is the right test for consulting. The Rising Sun mark reads more like an owned symbol - it has a silhouette you could recognise at the size of a business card seal. The Concentric Mark is cleaner for a strapline but starts to lose weight...
cool design
Rising Sun for me. The navy and gold version especially feels like serious business.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Two Color Directions. One Brand Identity.
Exploring two visual directions for Toyra, a modern fintech brand focused on making money movement smarter and simpler.
Both concepts feature bold typography, vibrant colors, playful gradients, and a clean visual identity.
Which color direction works better for Brand Option A or Option B? 👀
19 voted
40%
29 voted
60%
48 votes
Closed
Visual identity revision for a psychology and management consulting firm
handsome works! anyway did you use any ai to generate mockups on that? or you did manual
Recruitment is a people business. The brand should feel the same way.
Wayforce connects top talent with businesses and needed an identity that spoke to both sides at once. Sharp enough for the companies hiring. Human enough for the candidates being placed.
The mark does two things: reads as W, moves like a direction. Acid yellow that stands out in a category full of grey corporate sameness.
Not another recruitment agency. A force that knows where you’re headed.
This is wonderful man. love the branding