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Lorenzo Rocco
Brand Identity Designer | Strategy, Logo & Visual Systems
How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final...
What can a single letter say about an entire brand?
For IQONIC, the answer was hidden in its own name.
Starting from the Q, I developed a simple visual idea that connects identity, communication and digital interaction, eventually becoming the foundation of the brand.
But the...
A brand identity turning IQONIC's Q into a speech balloon, connecting name, communication and digital interaction through one recognizable visual idea.
How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final...
What happens when the timeless idea of beauty meets science and precision?
For Aphrology, the identity began with Aphrodite and one of her most iconic representations: the Venus de Milo.
Selected curves from the sculpture were reduced and reinterpreted through the letter A,...
