Fillerkosm is a brand identity project built at the intersection of science, beauty and precision.
The creative process started from the meaning behind the name itself: Fillerkosm combines the world of aesthetic medicine with kosmos, the Greek idea of...
For IQONIC, everything started with a single letter: Q.
From research and early explorations to the final mark and visual identity, this is the process behind turning a simple insight into a recognizable brand.
What can a single letter say about an entire brand?
For IQONIC, the answer was hidden in its own name.
Starting from the Q, I developed a simple visual idea that connects identity, communication and digital interaction, eventually becoming the foundation of the brand.
How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.