Visoh — Giving a Personal Approach to Beauty a Distinctive Identity

Client Overview

Visoh brings together personalised beauty consultations, cosmetic products, makeup centres, a franchise network and an academy. Its approach centres on enhancing each woman’s individual features.

For Elle Visual, the design challenge was to translate that personal approach into a recognisable beauty brand identity that could connect the different parts of the business.

Why Elle Visual

We built the visual concept around the relationship between beauty and the grace of a swan. This gave the symbol a reference beyond cosmetics, while keeping it connected to Visoh’s world.

The creative work involved translating that reference into an abstract mark. Intersecting circles establish its proportions; flowing curves bring softness and movement to the final silhouette. That balance between geometry and expression defines the logo’s character.

We then extended its curved language into print materials, using enlarged arcs to connect individual applications. Dark backgrounds, white space and warm metallic tones support a consistent visual identity across the brand.

The result brings logo design, print and packaging together around one recognisable idea.

When designing a beauty brand, how do you balance familiar signals of elegance with the need to create something distinctive?

Scope: Brand Identity · Print Design · Packaging Design