Most architecture studios I look at have the same problem.
The work is worth more than the site says it is.
You see it in the enquiries. People arrive with a number already in their head, and it's lower than what the studio actually charges. The conversation starts from the wrong...
Their photos are beautiful.
Their website makes them forgettable.
I think about why a lot.
Usually it's the same thing: the site talks before it shows.
A hero, a mission statement, a long scroll and the work waits its turn.