A while back, I designed a website for an architecture studio.
The studio was fictional. The thinking behind it wasn't.
I started with one question.
What does someone need to see
before they trust a studio with their home?
Not just the finished rooms.
The decisions behind them.
...
If your business has grown, but your website still describes the one you started with,
you already feel it.
The right clients hesitate.
The wrong ones get in touch.
And you end up explaining on calls what the site should have said.
That's the work I do.
I design websites for...
I started this project by researching TKG Lifestyle and their business.
They operate a portfolio of premium lifestyle brands, and I realized that their strongest asset was actually the brands themselves.
But on the original homepage, this proof was pushed below the fold while the...
Most architecture studios I look at have the same problem.
The work is worth more than the site says it is.
You see it in the enquiries. People arrive with a number already in their head, and it's lower than what the studio actually charges. The conversation starts from the wrong...
Most photographers I meet have the same problem.
Their photos are beautiful.
Their website makes them forgettable.
I think about why a lot.
Usually it's the same thing: the site talks before it shows.
A hero, a mission statement, a long scroll and the work waits its turn.
But no...
