Most photographers I meet have the same problem. Their photos are beautiful. Their website makes ...Most photographers I meet have the same problem. Their photos are beautiful. Their website makes ...
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Their photos are beautiful.
Their website makes them forgettable.
I think about why a lot.
Usually it's the same thing: the site talks before it shows.
A hero, a mission statement, a long scroll and the work waits its turn.
But no one hires a photographer for their words.
They hire for the feeling the photos give them.
So when I design for a photographer, I start from one rule: the work leads.
On my latest project, that meant a homepage that is just the gallery
images you move through, each one opening its own story.
The writing comes later, once the photos have already earned your attention.
A small shift in order. It changes how the whole site feels.
That's the kind of problem I like most
not making a site prettier, but making it do the one job it exists for.
So I built the whole approach into a template, ready to use.
If your photos deserve a site that leads with them, this is it.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙