

When I built Sensori Awakened, it needed a story that went beyond aesthetic: something rooted in coming back to the self, in making an appointment with yourself, while technology keeps accelerating. Most founders I look at don't have that premise yet, so they end up competing on price and discounts. I help them lean into storytelling and build the world it lives in. For a brand without a shop to walk into, the site is the store, so I design it as a pathway, from the first post someone sees to the moment they buy and the reason they come back. Imagery builds the world before words do, and I direct it so everything made for the brand holds together. I run everything on my own brand first. It costs time and money; it pays in meaning and cultural capital.
$75 - $100/hr
Los Angeles, USA