The idea was to create an identity that feels as warm and honest as the people behind the brand, while still standing out on the shelf.
The visual direction brings together bold colours, playful founder illustrations, and a touch of nostalgia to make organic baking feel...
Another set of mockups for Bakedwell
Baked Well creates thoughtfully made baked treats using certified organic ingredients, with no preservatives and no shortcuts. From chocolate chip cookies to fudgy brownies and lemon bars, it’s all about making simple ingredients into really good desserts.
Logo Exploration - NUDGE
Testing a simple directional symbol paired with the NUDGE wordmark. Exploring both uppercase and lowercase wordmark variations to find the right balance between clarity, friendliness, and momentum.
4 voted
36%
7 voted
64%
11 votes
Closed