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Baked Well creates thoughtfully made baked treats using certified organic ingredients, with no preservatives and no shortcuts. From chocolate chip cookies to fudgy brownies and lemon bars, it’s all about making simple ingredients into really good desserts.
The two bakers in the illustration give it a friendly, homemade feel. Yellow and forest green is a tasty pairing.
Thanks Rafee , that's what I was going for.
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Clean layout pure focus
Design Sprint: ESCO Token
How do you build a brand for a business most people can't explain?
ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.
One sprint. Zero to an identity that works:
- Micro-design style: restraint over noise, shaped by European design discipline.
- Wordmark and symbol built to hold up anywhere.
- Full brand identity.
- Landing page ready for the go-to-market.
When a business is hard to explain, the brand has to do the talking.
Teaser below.
Wonderful craftsmanship! 🎯
🌶️ Spicy take from my latest identity project
Brianna Doe’s entire logo is her name and a dot. And it does more work than most of the “unique” logos I scroll past on socials.
A logo only has to IDENTIFY a brand. Defining it is the job of everything else: creative direction, color & font systems, imagery.
Complicated logos impress other designers, simple ones work for the client.
Check out the full case study to see how a simple logo carries an entire brand identity
Lovely palette. I'm sure the client is stoked.