Love the colors!

The brown card as the formal piece and the yellow illustration as the friendly one gives BakedWell two clear moods on the same green base. Do you see the line-art bakers staying on as a recurring brand character beyond the packaging?

lol this is so good man. notch demon idea is crazy creative

The art direction is on point. That cookie shot with the custom wrapper paper is a really nice touch.

Great logo design and branding 🎉❤️

The warm color palette and custom illustrations give Bakedwell such an authentic, high-quality identity. Beautiful mockup execution!

Forest green and mustard with the two bakers in flat illustration is a warm, confident pairing, and the cards read clearly. Contrarian take: the illustrated pair is the strongest asset here, stronger than the wordmark. If I owned BakedWell, I would put those two on the bag and the window and let the logo go smaller.

The green-and-mustard palette gives Bakedwell a proper shelf presence — the illustrated bakers are the strongest asset and should carry over to the window decal and social, with the wordmark supporting rather than leading. Nice restraint on the type; that tighter tracking on the logotype reads much cleaner in small lockups.

The packaging pattern is so good, and that warm color palette makes the whole brand feel inviting and memorable.

The design, especially the colors, looks so yummy!

Appreciate it, Karan - really enjoyed the Bakedwell direction. The illustrated bakers plus that tighter wordmark tracking is a strong package. Keep pushing the system.

These mockups are making me hungry. The illustrations and that yellow and green combo tie it all together so nicely

Such a beautiful and cohesive brand identity! Love the warm, organic aesthetic.

The color combination of the brand kit is amazing, and I like the simple illustration makes it more elegant

This feels like walking into a bakery where everyone knows your name. So warm.

Awesome!

amazing

Really good to see this kind of work😍

loved the branding and color palette

Those flat-illustration assets give the whole brand system so much tactile warmth compared to standard corporate packaging. Really charming execution!

The typography and spacing are especially well done.

ADORABLE😍

Love the minimalistic approach.

nice work

Love how seamlessly the brand elements align with the core message. Highly professional and visually captivating work from start to finish!

The two bakers as a recurring brand character is the smartest asset in this set. Packaging gets redesigned every few years, but characters compound across every touchpoint. Curious how you systematized them, are the bakers built as a proper character set with poses and expressions, or do you redraw them per application?

The colors are so attractive

Like the playful illustrations and bold colour palette!

Like the playful illustrations and bold colour palette!

Love the illustrations!