The idea was to create an identity that feels as warm and honest as the people behind the brand, while still standing out on the shelf.
The visual direction brings together bold colours, playful founder illustrations, and a touch of nostalgia to make organic baking feel approachable rather than overly serious.
Every element is designed to reflect brand’s philosophy: real ingredients, no shortcuts, and desserts worth coming back for.
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Another set of mockups for Bakedwell
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Another round of mockups exploring the world of fruity, fizzy, slightly ridiculous refreshment.
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HUMMEY 🍯🐝
Hummey is a honey brand focused on smooth honey made for everyday use
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