Joshua Akomolafe
Certified Website Development & Google Ads Marketing Expert
New to Contra
Joshua is ready for their next project!
When I built the Bambi Baby store from the ground up, the priority wasn't flashy design; it was making the parent shopping for nursery items feel like the store understood exactly what they needed, fast.
Clear categories, trust signals near the buy button, and a mobile-first...
Most people assume better Google shopping results come from better bidding...
Google Merchant Center suspensions are almost never random. The top 4 causes I see on client accounts:
Missing or mismatched GTIN/MPN data
Pricing on the site not matching the feed in real time
Missing return policy or shipping info on the site
Misleading claims in product titles...
Unpopular opinion: most small e-commerce brands should NOT be running Google Search Ads yet.
If your website's checkout has friction, your product pages have no reviews, or your load speed is over 4 seconds, ads are just paying to expose a leaky bucket.
Fix the site first. Then...
Most Google Search campaigns don't fail because of budget. They fail because of match type chaos.
Here's the fix I use on every account I manage:
1. Start with Phrase + Exact match only for the first 2 weeks.
2. Pull search term reports every 3-4 days, not once a month.
3. Add...
