Joshua Akomolafe

Myth: Google Ads is too expensive for small businesses.

Reality: Google Ads is too expensive when it's not tracked, not structured, and not optimized. A well-run $1,000/month campaign will consistently outperform a poorly-run $10,000/month one.

It was never about the budget size....

CRO doesn't start with A/B testing button colors. It starts with watching how real people actually use your site.

My go-to low-cost process:

Watch 5-10 session recordings (free tools exist for this)

Note every point someone hesitates, scrolls back up, or rage-clicks

Fix the top 3...

When I built the Bambi Baby store from the ground up, the priority wasn't flashy design; it was making the parent shopping for nursery items feel like the store understood exactly what they needed, fast.

Clear categories, trust signals near the buy button, and a mobile-first...

Most people assume better Google shopping results come from better bidding...