Myth: Google Ads is too expensive for small businesses. Reality: Google Ads is too expensive when...Myth: Google Ads is too expensive for small businesses. Reality: Google Ads is too expensive when...
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Myth: Google Ads is too expensive for small businesses.
Reality: Google Ads is too expensive when it's not tracked, not structured, and not optimized. A well-run $1,000/month campaign will consistently outperform a poorly-run $10,000/month one.
It was never about the budget size. It's about what's happening underneath it.
Built a reporting workflow that brings Shopify sales data, Meta Ads spend, and COGS into one automated Google Sheets P&L.
The workflow:
🛍️ Shopify API → Sales, orders, refunds & product data
📣 Meta Ads API → Advertising spend & campaign data
📁 Google Drive → COGS file uploads
⚙️ Google Sheets + Apps Script → Data cleaning, calculations & reporting
The final P&L can track:
• Revenue
• COGS
• Gross Profit & Margin
• Ad Spend
• Net Profit
• Product-level profitability
The goal is simple: reduce manual reporting and give the business a clearer view of actual profitability.
Built by Skillytics Consulting for practical ecommerce analytics and automation.