Myth: Google Ads is too expensive for small businesses. Reality: Google Ads is too expensive when...Myth: Google Ads is too expensive for small businesses. Reality: Google Ads is too expensive when...
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Myth: Google Ads is too expensive for small businesses.
Reality: Google Ads is too expensive when it's not tracked, not structured, and not optimized. A well-run $1,000/month campaign will consistently outperform a poorly-run $10,000/month one.
It was never about the budget size. It's about what's happening underneath it.
It's NOT the value.
And 9 times out of 10 it's not that your price is too high.
It's these 4 things.
Let me explain -
It all comes down to the 24 milliseconds it takes potential clients to decide whether or not they're even INTERESTED in what you're selling.
That means your website needs to accomplish more on sheer milliseconds than you ever will on a sales call or email funnel.
If clients aren't biting.... Or you KNOW the value is there and hear just crickets... It likely comes down to these 4 things missing when people click your link :
1 - WHO is this for?
If you don't call out the exact people you serve (or if you're trying to be too broad) you've lost interest before they're even paying attention.
2 - WHAT'S IN IT FOR THEM?
Don't start with what makes you qualified or what you're passionate about, start with what they get.
3 - WHY should they trust you?
Your just some rando on the Internet. Why trust you?
4 - HOW to take the next step?
If you're offering too many next steps, you've lost them to confusion. Keep it simple!
Follow for more website strategy to get more clients ✨
Those first seconds really decide everything, and most sites lose people on a vague hero before price even comes up. Clear messaging fixes more than any redesign.
A calculator that runs by itself is a clever way to show the product without asking anyone to read. Watching a price turn into an invoice explains the value instantly.