The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Most Google Search campaigns don't fail because of budget. They fail because of match type chaos.
Here's the fix I use on every account I manage:
1. Start with Phrase + Exact match only for the first 2 weeks.
2. Pull search term reports every 3-4 days, not once a month.
3. Add negatives BEFORE you add new keywords.
4. Never let Broad Match run unsupervised on a new account.
Small accounts don't need more keywords. They need cleaner ones.
What's the biggest match-type mistake you've seen on an account?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Saksy🤩🤩
It once screened out a strong candidate over a keyword.
Rigid keyword matching missed someone who described the same skill differently. Rebuilt the screening around what the experience actually demonstrates, not exact phrase matches.
→ Screening for the skill matters more than screening for the wording.
Switching to experience based checks really trims the talent loss from phrase quirks.
Setup, Audit & Optimize Google Ads PPC Campaign For Qualified Leads.
