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Unpopular opinion: most small e-commerce brands should NOT be running Google Search Ads yet.
If your website's checkout has friction, your product pages have no reviews, or your load speed is over 4 seconds, ads are just paying to expose a leaky bucket.
Fix the site first. Then scale the traffic.
Agree or disagree? let me know in the comment session
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
The best Google Ads optimization doesn't happen inside Google Ads.
It happens when you truly understand your customer's intent.
The platform delivers the clicks.
Your strategy determines whether they become customers.
Happy Tuesday! 👋
I hope your week is off to a great start.
This morning, I was thinking about a conversation I had with a service-based business owner.
They asked me:
"Our website looks nice, so why aren't we getting more inquiries?"
Here's what I told them:
A beautiful website isn't enough if it doesn't answer the questions your potential clients are already asking.
When someone lands on your website, they're looking for clarity.
Who are you?
What problem do you solve?
Why should they trust you?
And what's the next step?
If your website doesn't answer those questions within a few seconds, they'll likely leave and visit a competitor's site instead.
For service-based businesses, your website isn't just an online brochure.
It's your salesperson, receptionist, and trust builder—all working around the clock.
A great website doesn't just attract visitors.
It gives them the confidence to reach out, book a consultation, or request a quote.
That's what every service-based business should aim for.
Have a productive Tuesday!
Michael Adetayo · WordPress Website Designer · Lagos, Nigeria · Elementor
Cool!
👀 create a website for a small business? for a $15k prize? ya don't sayyyyy, will check back in soon 🤫
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