Jeremiah Haastrup
Creative Developer & Designer
Ready for work
Jeremiah is ready for their next project!
Last week, I created Poco A Poco, a concept identity system for a Venezuelan street-food truck in New York.
The project was made for a competition raising donations for families affected by the earthquakes in Venezuela. This sat close to home. I have family who were there during the earthquakes, and who are now part of rescue teams helping to find people beneath the rubble.
Poco a poco means “little by little.”
That phrase became the heart of the project. Food discovered bite by bite. Recipes carried between generations. A migrant community building new ties in a different city.
The identity grew from three ideas: origin, adaptation and community.
Research into San José de Barlovento and Afro-Venezuelan culture shaped the direction. I wanted the system to feel immediate from the street and richer the closer you get.
Little by little. Bite by bite.
View the full project here: https://jeremiahhaastrup.com/work/poco-a-poco
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My new portfolio is live!
Over the past few months, I have been refining the work, rewriting the case studies and rebuilding the site to give a clearer view of my practice and where it's heading.
My portfolio brings together identity systems, packaging and websites, with a focus on the strategy behind each project and how design can give brands more direction.
https://jeremiahhaastrup.com
(https://jeremiahhaastrup.com)I’d be interested to hear which project leaves the strongest impression!
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Not every coffee moment needs a rush.
Nocaff is my recent brand identity concept, created for people who want the ritual, flavour, and comfort of coffee without the caffeine kick.
Built around a French Vanilla profile and an identity rooted in ease, the brand was designed to feel calm, modern, and distinct on shelf. From the wordmark to the sloth illustration, every detail was made to turn decaf into something memorable, not ordinary.
It was a chance to explore how quiet can still stand out.
View the full project on Behance:
https://www.behance.net/gallery/248626219/Nocaff-Decaf-Coffee-Brand-Identity-Packaging
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Peppa Please Hot Sauce | Branding & Packaging
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BLNK Paddle Club Branding | Merchandise Design
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ZAHRA Perfume Branding | Product & Packaging Design
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ZUCHA | Kombucha | Brand Identity | Product Design
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Still | Make-Up | Brand Identity
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Krossa | Croissant Bakery | Brand Identity
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YOKO | Matcha Cafe | Brand Identity
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Olura | Women Supplements | Brand Identity
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Casa Coco | Beach Bar | Brand Identity
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Ophie | Lip Oil Branding | Product & Packaging Design
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Seaborn Club | Swimwear | Brand Identity
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Kind Joinery | Furniture Store | Brand Identity
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Rhyme Room | Music Events | Brand Identity
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