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Not every coffee moment needs a rush.
Nocaff is my recent brand identity concept, created for people who want the ritual, flavour, and comfort of coffee without the caffeine kick.
Built around a French Vanilla profile and an identity rooted in ease, the brand was designed to feel calm, modern, and distinct on shelf. From the wordmark to the sloth illustration, every detail was made to turn decaf into something memorable, not ordinary.
It was a chance to explore how quiet can still stand out.
View the full project on Behance:
IllustrationProduct DesignAdobe IllustratorAdobe PhotoshopPacdorabrandingpackagingcoffeeBrand Strategy
Amazing work!
Thank you! I looked through your profile and you've created amazing identities 🙌
wait, does it have caffeine?
Impressive!
Thanks!🙌
Love this!
Thank you!
This is very well thought out. You can clearly see both strategy and design working together.
Appreciate this!🙌
Great One..
love the typography man, awesome work!!!
Nice Work
This is really upbeat and fun! I love the font and brand colors
100% clean execution. It looks amazing, Jeremiah
This is a very thoughtful execution of positioning turning decaf from a “reduced” option into a deliberate lifestyle choice is a strong narrative shift.
The calm visual language paired with the sloth character gives the brand real personality without losing sophistication, and...
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One of my favorite branding collaborations so far.
Working on Ishdaara gave me the space to truly explore creatively the client came in with a strong vision and trusted me with the freedom to shape and elevate it visually.
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nice one..
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