Why don’t more DTC brands have mascots?!

I feel like mascots are such a fun way to give brands more personality and create something people can actually connect with.

So I decided to give touchland its own little character! A squishy, jelly-like mascot that changes colors, expressions, and moods depending on the scent. And obviously, I had to turn it into a keychain too.

What other brands deserve their own mascot? 👀