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Pét Pals is an identity for rosé pét-nats made for Fête de la Musique 🎺
Made for 21 June, when music spills into the streets, squares, bars and gardens of France. Three low-intervention rosés. Three personalities. All made to be served cold, passed around and enjoyed wherever the sound takes you. Hear something good? Follow it. Spot your people? Join them. Pét Pals goes where the music goes.
Good wine. Loud music. Your pals.
You can read the full case study here.
So, so goooood!
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I did the Art Direction for one, and AI did the other.
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I hope the one I 'Cant ignore' is the one you did because it has an intent and feel AI can never generate. Love it
*fingers crossed*
FOCU — Artisan Calabrian Gelato
FOCU is an artisan gelato brand rooted in the flavors and memory of Diamante, Calabria. Each jar carries a piece of the southern coast — bitter bergamot, sharp citrus, dark wild fig — translated into a bold, unapologetic visual identity. The name comes from the Calabrian dialect word for “fire” and “heat”: a deliberate choice to create a powerful contrast with the cold nature of gelato, sparking curiosity and surprise in the consumer.
The Design System: The brand system pairs a groovy pop aesthetic with a monochromatic color logic: one flavor, one color, one jar. Boogaloo typography, dripping cream shapes, and a deep magenta lid unify the three flavors of the line into a coherent family that feels artisanal.
Designed as a fictional brand for the Affinity “Fake Brand Real Craft” contest 2026.
the dripping cream shape on the jar is my favorite part
Keep growing! Thanks for all the love here. Got big plans and lots of cool stuff coming!
This is a great achievement. Can you please share me one tip as a new user here. Thanks