Issam Eleyan

I've been scrolling motion design feeds lately and something feels off. Every video is competing on who can add more. More glow. More 3D. More camera moves that make zero sense for the message. Looks insane on Dribbble. Gets a hundred likes from other designers. Then it goes...

I've been doing motion design for 8 years. At first, I was good at copying. Bad at original thinking. I could rebuild anything I saw on Behance or Dribbble. But starting from a blank canvas? That was a different story. Then I started doing something small. Before I open any...

I worked with a great SaaS client recently.

They handed me a long feature list and said "explain all of this." Most teams start right there, and it is a trap. Try to show everything, and the viewer walks away remembering nothing.

But as a creative who focuses on presenting the...

A quick truth about explainer videos: the animation is the easy part. The hard part is deciding what to leave out.

SaaS products can do a hundred things. But an explainer that tries to show all hundred just overwhelms people and gets closed at the 10-second mark. My whole job is...