Issam Eleyan

Apparently I'm top 5% on Contra now.

Ten years of making SaaS explainer videos and the animation is still the fastest part of the job. What eats the time is sitting with the product until I can say what it does in one sentence. A lot of the videos I get asked to fix skipped that...

No explainer video? You already lost the comparison.. Go check your top 3 competitors' websites right now. I bet at least 2 of them have an explainer video. And if you don't... that means when a potential customer is comparing options, your competitor shows them a polished...

I've been scrolling motion design feeds lately and something feels off. Every video is competing on who can add more. More glow. More 3D. More camera moves that make zero sense for the message. Looks insane on Dribbble. Gets a hundred likes from other designers. Then it goes...

I've been doing motion design for 8 years. At first, I was good at copying. Bad at original thinking. I could rebuild anything I saw on Behance or Dribbble. But starting from a blank canvas? That was a different story. Then I started doing something small. Before I open any...