The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I send clients rough work on purpose now, and it's saved me more time than any plugin ever has.
I used to spend two weeks polishing every frame of a video and send it over feeling proud. Then I'd get back something like "can we try a different direction?" Two weeks gone, and I was almost starting from zero.
Now the client sees the full storyboard before I animate anything. Then they get a few seconds of rough movement so they can feel the pacing. Changes at that stage take an hour. The same changes after the final animation take days.
Clients who see the messy middle understand where the video is going, and their feedback is much clearer. Clients who only see the finished thing usually say "I love it but something feels off," and they can't tell you what it is.
Show it early. A sketch is a lot cheaper to fix than a render.
True
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A Friday pick from the archives. I made this for Whale a few months ago, and it’s still close to my heart.
The task was to explain a product with several features without making viewers work to understand it.
I kept the structure simple: the problem, the main solution, then the extras.
First, scattered company knowledge and the same questions being asked repeatedly. Then, how Whale puts answers inside the tools teams already use. Recording processes and training quizzes come later, once the main value is clear.
That order matters. Viewers should understand why they need the product before learning everything it can do.
I took the same approach with the animation: calm transitions, focused UI, and time to follow each action.
Still proud of this one. Not because I squeezed everything in, but because I gave the important parts enough room.
Apple Watch → Dynamic Island → Widget → Desktop Card → Mobile.
Same concept, different screens. Exploring how one UI adapts across devices.
Good work🔥👏👏
NEOL. Making of the Hero
NEOL develops CuGlide™, a copper-based lubricant technology that reduces wear between metal parts.
I recently designed their website. The hero was the hardest part: two gears in contact, with a thin copper film where they meet. That's why I built it in 3D instead of generating it: AI video can't give that level of control and precision.
From the first draft to the live site.
Sleek work!