I send clients rough work on purpose now, and it's saved me more time than any plugin ever has.
I used to spend two weeks polishing every frame of a video and send it over feeling proud. Then I'd get back something like "can we try a different direction?" Two weeks gone, and I was almost starting from zero.
Now the client sees the full storyboard before I animate anything. Then they get a few seconds of rough movement so they can feel the pacing. Changes at that stage take an hour. The same changes after the final animation take days.
Clients who see the messy middle understand where the video is going, and their feedback is much clearer. Clients who only see the finished thing usually say "I love it but something feels off," and they can't tell you what it is.
Show it early. A sketch is a lot cheaper to fix than a render.
The messy middle being where feedback actually gets clear is so true, Issam. An hour of fixes on rough movement versus days on a finished render is the math every motion freelancer should internalize. Show it early is advice that saves careers.
Combining 2D & 3D animation has never been easier with AI! My process here: I used the credit card image as the first frame - fed it to Google Flow and gave this EXACT prompt:
“A three-dimensional credit card scaling from zero to full size, twirling logically into its final position to reveal its 3D body and settling calmly, on a transparent background; if not possible, a white background.”
For smaller projects, I give AI the image of a product and sometimes the first and last frame and ask it to generate the motion the way I direct it.
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The blue box and the white and blue sneaker on that deep blue gradient make a strong colour story for a product promo. Do you build the 3D shoe from scratch or from a client model?