Apparently I'm top 5% on Contra now. Ten years of making SaaS explainer videos and the animation ...Apparently I'm top 5% on Contra now. Ten years of making SaaS explainer videos and the animation ...
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Ten years of making SaaS explainer videos and the animation is still the fastest part of the job. What eats the time is sitting with the product until I can say what it does in one sentence. A lot of the videos I get asked to fix skipped that bit, and you can tell.
Anyway. Nice to see the number go up. I've got space for a couple of projects this autumn if you're launching something.
Congrats on the top 5%. Ten years in and you're still naming the actual problem (people skipping the "what does it do in one sentence" step) instead of just fixing the symptom. That's the part that keeps clients coming back.
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Ripple: book an Influencer the way you'd book a hotel 💧
Working with Influencer is still messy: DMs that go nowhere, rates you have to chase, contracts over email, and paying upfront with no guarantee.
Ripple puts the whole deal in one place:
• Discover Influencers matched to your Brand campaign, with real stats and a clear rate card
• Send a request and negotiate terms in chat
• Approve a proposal that both sides can see, line by line
• Sign once and it's binding for both sides
• Pay by phase, held in escrow until the work is approved
From "who should we work with?" to "booked" in minutes.
This is such a needed concept, Praveen! 👏 The influencer booking process is honestly a nightmare right now. Love how you simplified it like booking a hotel - super clear positioning. The design in the video looks clean too! 💧
Another successful SaaS project delivered! I had the opportunity to work with Lexi to bring their software product to life through clean, engaging, and professional video editing.
As a video editor, I focus on helping SaaS companies and software brands turn complex ideas into clear, engaging visual stories that connect with their target audience. From smooth transitions and polished visuals to thoughtful pacing and a professional finish, every detail matters when creating videos that showcase a product and its value.
I help SaaS startups, tech companies, and growing businesses create product demos, explainer videos, software walkthroughs, promotional videos, and marketing content that support their brand and business goals.
Looking for a reliable video editor for your next SaaS or software project? I would love to help bring your vision to life.
Services: SaaS Video Editing, Software Demo Videos, Product Explainer Videos, Tech Video Editing, Promotional Videos, and Marketing Content.