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Just wrapped a product video for BuildAspect 🎬
They help builders and interior designers manage product selections together. The challenge was speaking to both audiences in one video, so we followed a single selection from the designer's spec all the way to the builder's install.
Lots of UI animation, and a client who cared as much about the story as the visuals.
• 8h
Following one selection from the designer's spec to the builder's install is a smart way to serve two audiences in one story. How did you keep the UI readable on small screens: zoom in on the key fields, or rebuild simpler screens just for the video?
Appreciate it! A mix of both honestly, depends on the screen. Keeping the story clear was the main thing.
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