The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I've been scrolling motion design feeds lately, and everyone seems to be competing on who can add more. More glow, more 3D, more camera moves that have nothing to do with the message.
It looks amazing on Dribbble and gets a hundred likes from other designers. Then it goes on a real landing page and nobody understands what the product does.
An explainer video has one job: help someone understand something they didn't get before. My best-performing videos for clients were pretty simple. They had one clear message, clean movement and UI that's easy to follow, so the viewer never had to work to figure out what was going on.
I still love pushing the craft. I just try to ask who it's for. If the answer is other designers, it probably belongs in my portfolio, not in the client's video.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Day 10 of 60-days-collecting-awesome-motion-design-references
I am gathering cool references for my own work as a Motion Designer, and I thought it would be nice to share them with the Community as I go.
Have you used FrameRate yet? It is a great alternative to Vimeo, and it is gaining traction right now! I saw this brand manifesto animation, created by The Furrow. I love the use of shapes and colors, accompanied by a captivating VO. It also does a great job of mixing multiple formats, like 3D, video, images, and graphic design, to show the essence of the brand: a true place where every visual craft can fit.
Introducing my latest motion design project.
For this project, I took on both Art Direction and hands-on production, leading the visual development and bringing the final piece to life.
The video was created for a SaaS platform designed to help marketplaces create better customer experiences and unlock new ways to sell.
The goal was to introduce a new product in a way that feels simple, clear, and engaging — turning a complex product story into something intuitive and easy to follow.
Beyond the storytelling, I wanted the visual language to reflect the product’s philosophy: advanced, thoughtful, and forward-looking. Every scene was designed to make the experience feel tangible while maintaining a cohesive visual identity.
For the production, I combined 3D animation with AI tools, continuing to explore a hybrid workflow that brings together the precision and control of 3D with the creative possibilities of AI.
It’s another step in exploring how these tools can work together to create distinctive visuals and communicate complex ideas more effectively.
Always exciting to bring together art direction, storytelling, design, and emerging technologies to bring a product to life.
Impressive
I've worked with ex Meta, Apple, and Google designers and If there is one thing I've learned from all of them about design, it is that it's not that serious. The process of exploration is usually the most important part: not sticking to any rules or definitions, just letting the design flow with the goal of making things better with each iteration.