Ash Moarfa's Work | ContraWork by Ash Moarfa
Ash Moarfa

Ash Moarfa

Creative Technologist for Product Design and Branding

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Followed by Kraig M, Benjamin C, and Subhradip R
Made Before Its Time: Harlequin Kabuki Masquerade What if today's gaming gear and streetwear had been made centuries ago? I built a custom Recraft Style from a kabuki woodblock print, a porcelain Harlequin figurine, and a carved fox mask netsuke, and applied it to headphones, a phone, a laptop, sneakers, and bags. #recraftstyleschallenge
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Every morning, bakeries guess how much bread people will buy. Whatever's left over goes in the bin. So I designed Ragi Roi, a concept sourdough bakery in Kemang, Jakarta, that only bakes what's already been ordered. How it works: → Pre-order by 8 PM in 3 taps, no account needed → The kitchen gets an exact bake sheet the moment orders close → Customers pick up warm bread from 7 AM and track their order live → Sold-out loaves get a waitlist instead of a dead end → A bread matcher helps undecided customers pick in 3 questions Behind the counter, the owner runs everything from one board: bake sheet, orders, stock, waitlist and reviews. Built end to end on @Base44, from brand and motion to automations. The admin board password : 1234 Live: ragi-roi-bakery.base44.app (http://ragi-roi-bakery.base44.app)
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I trained my Grok's @bot (https://x.com/bot) design taste with daily references. Today I just told it to build remotely on @Lovable (https://x.com/Lovable), left it, and came back to this. Live. With a GODDAMN GOOD design. https://ledgerline-finance.lovable.app
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Paws & Pour: 3D Interactive Booking for Experiential Cafés 🐾 Business Name: Paws & Pour Cat Café Location: Kemang, South Jakarta Archetype: Appointment-based Experiential Café Realistic Problems: The solo owner is drowning in WhatsApp DMs and playing "table tetris" every single day. Customers don't just want any table; they want to sit near specific resident cats (like Mochi or Pepper). Additionally, due to high demand, the café strictly caps visits at 30, 60, or 90-minute sessions. This causes endless back-and-forth messaging, manual double-booking errors, and frustrated walk-ins. I transformed a chaotic, manual DM-based reservation process into a self-serve, mobile-optimized 3D map, allowing guests to independently secure their exact table, time slot, and preferred cat companion instantly. Fixing the Front Door : To turn an inbound inquiry into a confirmed booking with zero effort from the owner, I completely redesigned the customer-facing booking flow. Instead of a boring, standard form, I built an immersive 3D seating map where customers can: - Pick Their Vibe: Visually explore the café layout and select a specific cozy corner. See where their favorite resident cats are currently hanging out on the map. - Lock in the Rules: Select precise session lengths (30, 60, or 90 minutes) during the booking process, automatically setting expectations. - Book Anywhere: Experience a flawless, fully mobile-optimized booking journey directly from their phone. The Impact: The owner’s manual work goes from hours of coordinating schedules, answering DMs, and managing table assignments to zero. The real-time admin portal automatically handles availability, updates the seating chart, and tracks guest sessions. The owner can finally focus on running the café and taking care of the cats instead of staring at a screen. Lovable Public Link: https://paws-and-pour-cafe.lovable.app/ Social Post: Check on twitter! (https://x.com/lemonenakbanget/status/2104139758314414083?s=20)#lovable #catcafe #cat #webdesign
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