Ash Moarfa
Creative Technologist for Product Design and Branding
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Paws & Pour: 3D Interactive Booking for Experiential Cafés 🐾
Business Name: Paws & Pour Cat Café
Location: Kemang, South Jakarta
Archetype: Appointment-based Experiential Café
Realistic Problems:
The solo owner is drowning in WhatsApp DMs and playing "table tetris" every single day. Customers don't just want any table; they want to sit near specific resident cats (like Mochi or Pepper). Additionally, due to high demand, the café strictly caps visits at 30, 60, or 90-minute sessions. This causes endless back-and-forth messaging, manual double-booking errors, and frustrated walk-ins.
I transformed a chaotic, manual DM-based reservation process into a self-serve, mobile-optimized 3D map, allowing guests to independently secure their exact table, time slot, and preferred cat companion instantly.
Fixing the Front Door :
To turn an inbound inquiry into a confirmed booking with zero effort from the owner, I completely redesigned the customer-facing booking flow. Instead of a boring, standard form, I built an immersive 3D seating map where customers can:
- Pick Their Vibe: Visually explore the café layout and select a specific cozy corner. See where their favorite resident cats are currently hanging out on the map.
- Lock in the Rules: Select precise session lengths (30, 60, or 90 minutes) during the booking process, automatically setting expectations.
- Book Anywhere: Experience a flawless, fully mobile-optimized booking journey directly from their phone.
The Impact:
The owner’s manual work goes from hours of coordinating schedules, answering DMs, and managing table assignments to zero. The real-time admin portal automatically handles availability, updates the seating chart, and tracks guest sessions. The owner can finally focus on running the café and taking care of the cats instead of staring at a screen.
Lovable Public Link: https://paws-and-pour-cafe.lovable.app/
Social Post: Check on twitter!
(https://x.com/lemonenakbanget/status/2104139758314414083?s=20)#lovable #catcafe #cat #webdesign
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Meet Betah — Homey Coffee Shop
Betah isn't just a coffee shop selling coffee — it's selling a reason to stay a little longer.
The name comes from an Indonesian word everyone instinctively understands: betah, the feeling of being comfortable enough to linger. The visual identity centers on a single character — a local street cat curled up on a home windowsill, the most universal image of a warm home in Indonesian culture.
The brand blends flat illustration for the logo and mascot with documentary-style photography for the campaign visuals — a mixed-media approach that captures both sides of Betah: its character-driven personality, and the real human (and feline) moments happening inside.
Stay a while, before heading home.
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mlayu.in (https://mlayuin.vercel.app/) — Local Running Community App
mlayu.in (https://mlayuin.vercel.app/) is a mobile app concept for discovering, joining, and hosting local running events. Built for casual runners and run clubs to connect, register in one tap, and track their running journey together.
🏃 Discover nearby run events by distance, pace, and date 🎟️ One-tap registration with a digital bib confirmation 👥 Follow local run communities and track shared stats 🎨 Bold flat design system — amber/gold + acid lime on dark and light surfaces
Designed with Flowstep AI, improved with Figma, and build with ChatGPT Codex
Flowstep Project : https://app.flowstep.ai/file?activeFileId=cbb38fbc-0b0f-4880-bb75-0acb8889cdbe
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What if public campaigns could make cities feel a little more human?
For the Human by Design challenge, I designed a series of public awareness campaigns that encourage safer, smarter, and more sustainable urban mobility. Envontra City became the fictional setting to bring those campaigns to life.
Using Envato assets as my primary creative toolkit, I explored concepts with GenAI, then refined every campaign through human judgment—from the message and visual hierarchy to composition, typography, and motion.
AI accelerated the creative process. Human creativity shaped the communication.
Thanks, @Envato for making this challenge possible.
#HumanByDesign #EnvatoChallenge #SustainableMobility
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