Ash Moarfa
Creative Technologist for Product Design and Branding
New to Contra
Ash is ready for their next project!
Turn any mood board into a real, working design system. Drop your visual references onto an infinite canvas, watch Moodline scan them and get back a fully computed design system.
Ready to export as CSS variables, Tailwind config, or Figma tokens.
Try here!
(https://moodline-design-system--arsafaiq5.replit.app/)#replitdesignathon (https://x.com/hashtag/replitdesignathon?src=hashtag_click)
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Meet Betah — Homey Coffee Shop
Betah isn't just a coffee shop selling coffee — it's selling a reason to stay a little longer.
The name comes from an Indonesian word everyone instinctively understands: betah, the feeling of being comfortable enough to linger. The visual identity centers on a single character — a local street cat curled up on a home windowsill, the most universal image of a warm home in Indonesian culture.
The brand blends flat illustration for the logo and mascot with documentary-style photography for the campaign visuals — a mixed-media approach that captures both sides of Betah: its character-driven personality, and the real human (and feline) moments happening inside.
Stay a while, before heading home.
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mlayu.in (https://mlayuin.vercel.app/) — Local Running Community App
mlayu.in (https://mlayuin.vercel.app/) is a mobile app concept for discovering, joining, and hosting local running events. Built for casual runners and run clubs to connect, register in one tap, and track their running journey together.
🏃 Discover nearby run events by distance, pace, and date 🎟️ One-tap registration with a digital bib confirmation 👥 Follow local run communities and track shared stats 🎨 Bold flat design system — amber/gold + acid lime on dark and light surfaces
Designed with Flowstep AI, improved with Figma, and build with ChatGPT Codex
Flowstep Project : https://app.flowstep.ai/file?activeFileId=cbb38fbc-0b0f-4880-bb75-0acb8889cdbe
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What if public campaigns could make cities feel a little more human?
For the Human by Design challenge, I designed a series of public awareness campaigns that encourage safer, smarter, and more sustainable urban mobility. Envontra City became the fictional setting to bring those campaigns to life.
Using Envato assets as my primary creative toolkit, I explored concepts with GenAI, then refined every campaign through human judgment—from the message and visual hierarchy to composition, typography, and motion.
AI accelerated the creative process. Human creativity shaped the communication.
Thanks, @Envato for making this challenge possible.
#HumanByDesign #EnvatoChallenge #SustainableMobility
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