Ash Moarfa

Meet Ash

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I'm Ash — a self-taught brand designer with a background in urban planning, which probably explains why I'm drawn to brands that feel like they belong to a place, not just a market.

I work across the full identity system: logo & mascot design, packaging, brand identity boards, and campaign visuals — usually exploring several directions before landing on the one that actually clicks. Lately I've been diving into AI-assisted design tools to speed up the exploration phase without losing the craft in the final details.

Open to freelance brand identity work and always happy to talk shop about mascot characters, packaging systems, or anything with a strong sense of "home" in it.