Jewel Babe: Brand Identity & Strategy for a Playful, Affordable Jewelry Brand https://contra.com/p/gUg2o3mN-jewel-babe
Jewel Babe had a product people liked and branding that looked like everyone else’s. The old wordmark and packaging felt generic, so nothing about the brand told...
ONE WORD. DIFFERENT STYLES...🤟🏻
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These posters are designed under the supervision of @areebtariq111 @ajeebdesignfest
A café brand built for parents only around nostalgia. ☕
Meet Before, a parent-focused café where strategy, visual identity, and experience come together.
Every detail has a purpose, from...
Youve seen the idea. Now watch it move. ⏳
And if not then here's the full casestudy:
https://contra.com/p/ZOcEeMYB-before-or-cafe-designed-for-parents?r=hoorain_arshad_h4kb4ubz
Before: a café for parents, built around time, memory, and the person you were before the busy...
Most cafés are designed for people who want to be seen. I wanted to design one for people who’ve spent years not being seen.
Parents aged 38-52, with kids now grown, spent a decade making everyone else feel looked after. Nobody’s doing that for them anymore.
So the strategy behind...
