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Most cafés are designed for people who want to be seen. I wanted to design one for people who’ve spent years not being seen.
Parents aged 38-52, with kids now grown, spent a decade making everyone else feel looked after. Nobody’s doing that for them anymore.
So the strategy behind Before started with one question: what would it feel like to be taken care of again?
The answer shaped every decision:
→ No clocks. The hourglass became the mark, a reminder that this is time that doesn’t need tracking.
→ Calm palette. Deliberately away from loud café energy and spa-café clichés.
→ A wall of memory and a note on every cup. Small rituals that bring the person back into focus.
Before anyone else, take care of yourself. That’s the whole brand.
Case study below 👇
#BrandStrategy #BrandIdentity #Branding #CaseStudy
The network for creativity
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One brand, very different variety products. 👀
BASYX is one of my favorite projects because the packaging had to work across categories, from skincare to food, while still feeling like one cohesive brand.
That’s the fun challenge of multi-product brands: creating a visual system flexible enough to grow without losing its identity.
wow amazing
some visuals from iki, a matcha shop i’m currently working on 🍵
one of the most interesting parts of this project has been figuring out how to turn an abstract concept into something people can actually see and feel.
from the typography to the illustrations and overall visual language, every element is an opportunity to give the brand more personality and make it feel like its own world.
still exploring, but i’m really enjoying where this is going.
the illustration direction feels like it could take over the whole shop interior, not just the cups. thats usually where these projects fall apart
GoTeacher found our Sunbeam template and asked us to make it theirs.
GoTeacher is backed by Harvard Innovation Labs and helps 100+ K-12 school districts see every app they pay for and whether it's safe for student data.
We kept Sunbeam's structure and animations and built the rest: GoBot the 3D mascot, shader clouds, real product dashboards and five product pages. Live in one week.
Full case study on my profile. Want one of our templates turned into your own site? Message me.
The work is interesting
