Hoorain Arshad

A café brand built for parents only around nostalgia. ☕ Meet Before, a parent-focused café where strategy, visual identity, and experience come together. Every detail has a purpose, from...

Youve seen the idea. Now watch it move. ⏳

And if not then here's the full casestudy:

https://contra.com/p/ZOcEeMYB-before-or-cafe-designed-for-parents?r=hoorain_arshad_h4kb4ubz Before: a café for parents, built around time, memory, and the person you were before the busy...

Most cafés are designed for people who want to be seen. I wanted to design one for people who’ve spent years not being seen.

Parents aged 38-52, with kids now grown, spent a decade making everyone else feel looked after. Nobody’s doing that for them anymore.

So the strategy behind...

Have you ever seen a café designed for parents? I haven't. So I designed one. It's called Before. It's a self-initiated concept, not a real café (yet). Somewhere between raising kids and building careers, parents stop talking to each other and noticing each other the way they...