Question 1

How do I define my goals when hiring a Google Ads expert?

Accepted Answer

Setting clear goals is important. Think about what you want to achieve with Google Ads. Do you want more people to visit your store or website? Or do you want to sell more products? Share these goals with the Google Ads expert so they know what to aim for.

Question 2

What deliverables should I expect from a Google Ads freelancer?

Accepted Answer

Deliverables are the things a freelancer will give you. For Google Ads, this can include ad copy, reports on how the ads are doing, and a list of keywords to target. Discuss these deliverables before starting the project to ensure everyone is on the same page.

Question 3

How do I ensure my Google Ads expert understands my target audience?

Accepted Answer

It's important the expert knows who you want to reach. Explain who your customers are and what they like. This helps in creating better ads that will attract the right people. You can also share past data or insights about your audience.

Question 4

Which communication methods work best with a Google Ads expert?

Accepted Answer

Good communication is key to success. Decide if you want to use emails, video calls, or chat. Regular updates help you stay informed on how the ads are performing. Agree on how often you want to hear from the freelancer so both know what's expected.

Question 5

How do I assess if the Google Ads freelancer is a good fit for my Nairobi-based business?

Accepted Answer

Hire someone who knows the local market in Nairobi. They should understand what people in Nairobi are interested in and how to appeal to them. Ask if they have experience working with businesses in Nairobi for more effective collaboration.

Question 6

What questions should I prepare to review the initial proposal from a Google Ads expert?

Accepted Answer

Make sure the proposal aligns with your goals. Check if they understand your brand and audience. Look for clarity in how they plan to achieve the desired results. Reviewing their strategy helps ensure you're both headed in the right direction.

Question 7

How can I involve a Google Ads expert in creating content that resonates with consumers in Nairobi County?

Accepted Answer

Discuss local trends and interests. An expert familiar with Nairobi can craft content that speaks to residents. Share what has worked for your business before and see how they can incorporate that into their campaigns.

Question 8

What is the best way to review the performance of my Google Ads campaign?

Accepted Answer

Ask for regular performance reports. These should include metrics like clicks, impressions, and sales. Schedule review meetings to discuss what's working and what needs improvement. This ensures your campaign stays on track.

Question 9

How do I determine if the Google Ads expert has the right level of expertise for my project?

Accepted Answer

Look for qualifications and past work that show expertise. Ask for case studies or previous examples where they improved ad results. You can also request references or testimonials from other clients to verify their skills.

Question 10

How can I make sure that my Google Ads are optimized for mobile users in Nairobi?

Accepted Answer

Discuss the importance of mobile-friendly ads. With many people using phones in Nairobi, it’s crucial your ads are easy to view on small screens. Ensure the expert knows how to optimize for mobile to reach more users effectively.

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