Senior Social Media Executive
Judy Maina
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Posted Jul 19, 2024
I worked as a Senior Social Media Executive for 3 years for the 2nd largest mall in my country offering full management of the brands 15+ social media accounts.
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Senior Social Media Executive (March 2022- Present)
Key achievements and responsibilities:
Managed all the day to day activities across over 13 Accounts in the retail, recreation, real estate, and
food sectors. The accounts included all social media platforms (FaceBook, Instagram, Twitter, LinkedIn &
YouTube) with duties including posting on feeds and stories, community management, caption copy
writing, content calendar creation and content creation.
Utilized social media marketing tools to create and maintain one of the company’s main clients: The Village
Market Mall (2nd Largest Mall in Kenya) and its 7 recreation brands.
Worked with marketing professionalsto develop numerous social media marketing campaigns for the
client.
Spearheaded the planning and implementation of an influencer marketing campaign for the company’s
newest brand that grew itsInstagram page from 300 followersto 1000+ followers in 2 days.
Analyzing the company’s social media and digital marketing strategies to identify weaknesses and offering
Recommendations for improvements.
Developed digital plans for all the company’s internal, collaborative, external and general calendar events
with key strategies on how to push the events on various digital platforms.
Researching social media trends and informing the management on how to leverage the trends and
changes for the good of the company.
Setting KPIs for various social media campaigns and measuring the performance of the campaigns against
the set KPIs.
Generating comprehensive monthly performance reports for all pages, separate monthly Ad reports for all
paid campaigns and reporting for any events and any special campaigns conducted.
Trained and mentored an incoming junior social media executive on our client relationship management
strategies which enabled us to offer better customer service