Senior Social Media Executive

Senior Social Media Executive (March 2022- Present)

Key achievements and responsibilities:

 Managed all the day to day activities across over 13 Accounts in the retail, recreation, real estate, and

food sectors. The accounts included all social media platforms (FaceBook, Instagram, Twitter, LinkedIn &

YouTube) with duties including posting on feeds and stories, community management, caption copy

writing, content calendar creation and content creation.

 Utilized social media marketing tools to create and maintain one of the company’s main clients: The Village

Market Mall (2nd Largest Mall in Kenya) and its 7 recreation brands.

 Worked with marketing professionalsto develop numerous social media marketing campaigns for the

client.

 Spearheaded the planning and implementation of an influencer marketing campaign for the company’s

newest brand that grew itsInstagram page from 300 followersto 1000+ followers in 2 days.

 Analyzing the company’s social media and digital marketing strategies to identify weaknesses and offering

Recommendations for improvements.

 Developed digital plans for all the company’s internal, collaborative, external and general calendar events

with key strategies on how to push the events on various digital platforms.

 Researching social media trends and informing the management on how to leverage the trends and

changes for the good of the company.

 Setting KPIs for various social media campaigns and measuring the performance of the campaigns against

the set KPIs.

 Generating comprehensive monthly performance reports for all pages, separate monthly Ad reports for all

paid campaigns and reporting for any events and any special campaigns conducted.

 Trained and mentored an incoming junior social media executive on our client relationship management

strategies which enabled us to offer better customer service