Digital Marketing Manager (Freelance) (Jan-Mar 2022)
Judy Maina
Like this project
Posted Jul 19, 2024
I led digital marketing initiatives, creating content, managing campaigns, performance analysis, and optimizing strategies for growth and engagement at Witflair
Key responsibilities:
Planning and executing all digital marketing including, email marketing, blogging, social media and paid
advertising campaigns.
Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI
and KPIs).
Identifying trends and insights, and optimizing spend and performance based on the insights.
Brainstorming new and creative growth strategies.
Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and
customer touch points.
Managing collaboration with vendor partners and creative consultants.
Evaluating emerging technologies and providing thought leadership and perspective for adoption where
appropriate.