Digital Marketing & Communications Specialist (Jan- Dec 2021)

Judy Maina

Communications Specialist
Social Media Manager
Digital Marketing Specialist
Later
Microsoft Office 365
Notion
Handled the organization’s digital marketing and was responsible for planning and implementation of its digital
marketing strategies.
● Planned and executed the organization’s digital marketing activities and campaigns.
● Applied Inbound Social Media Strategy.
● Managed all the company’s social media pages across all platforms (Face Book, Instagram, Twitter,
LinkedIn and YouTube)
● Created and designed social media content as well as posters for events.
● Created and designed the organization’s official quarter 3 bulletin.
● Performed Search Engine Optimization (SEO) and implemented Search Engine Marketing (SEM).
● Spearheaded ad campaigns whenever necessary.
● Assisted in handling phone calls, marketing text messages and emails.
● Also participated in doing all the above duties for the organization’s partner organization My Leading Roles.
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