Nairobi Pizza Week
Abraham Kiptanui
Title: My Role in the Nairobi Pizza Week Campaign by EatOut Kenya
Introduction:
Hey there! As a marketing guru, I was lucky enough to lead the creative direction for the Nairobi Pizza Week campaign by EatOut Kenya.
My responsibilities included social media management, copywriting, content creation, account management with partners, and running Google and Facebook ads. Here's how I nailed it:
Social Media Management:
I developed a wicked social media strategy that made people drool over pizza and book their tickets in a jiffy.
By using fun and playful copy, eye-catching visuals, and engaging videos, I was able to generate a significant buzz across multiple channels.
The result? Record-breaking attendance and rave reviews from attendees.
Account Management with Partners:
I was responsible for managing the digital execution side with the sponsors including Safaricom, Visa etc and the paying clients which was 100+ restaurants across Kenya.
By cultivating strong relationships and coordinating efforts, I delivered a truly exceptional experience for attendees and boosted revenue for all parties involved.
Google and Facebook Ads:
I'm a master of running Google and Facebook ads, so I put my skills to the test for this campaign.
I optimized ad spend and drove conversions like a boss, further amplifying the campaign's reach and driving revenue through the roof.
Conclusion:
By bringing my playful copywriting style and expertise to the table, the Nairobi Pizza Week campaign by EatOut Kenya achieved unprecedented success.
With record-breaking attendance, rave reviews, and significant revenue growth, I solidified my reputation as a marketing expert and had a blast doing it.
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Posted Apr 13, 2023
As digital lead for Nairobi Pizza Week by EatOut Kenya, I crafted playful social media, boosted attendance, fostered partnerships, optimized ads & drove revenue
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EATOUT
