Indigo: Brand Development

Indigo Cowork Space is a brand that celebrates Africanism and encourages collaboration and networking to help individuals and businesses reach new heights.

As the digital lead for the brand, I was tasked with developing the brand's big idea, messaging, and managing their digital marketing efforts.

Shaped the brand's message to promote Africanism and embrace local roots

Developed brand messaging to create a community feel

Developed website copy to attract like-minded individuals and businesses

Managed all social media platforms to ensure consistent messaging and tone

Managed email marketing and communication to keep members informed of events and updates

Created and executed influencer partnerships and management to expand brand reach

Managed all ads across social platforms and Google Ads to reach new customers

Within two years of implementing these efforts, Indigo Cowork Space was almost at 75% capacity, showing substantial revenue growth.

Positive online sentiment increased, with members and followers praising the brand's community feel and African-focused messaging.

In summary, as the digital lead for Indigo Cowork Space, I played a crucial role in shaping the brand's messaging and developing a consistent tone across all digital touchpoints. By developing a strong community feel, promoting Africanism, and executing a strategic digital marketing plan, I helped the brand experience substantial revenue growth and increased positive online sentiment.