Harsh Chelani

I recently got the chance to work on the branding and packaging for Hygo.co, where I created a custom typeface using RoboFont.

I’m still fine-tuning the kerning, numbers and special characters, but the whole process of crafting something that perfectly fits the brand’s language...

Pryde: A Homegrown Sneaker brand rooted in Indian craftsmanship, ready to rule Affordable sneaker culture. The client wanted to convey a sense of brotherhood and vibrant Indian culture and convert it to streetwear, creating a brand that resonates with the new generation. So...

For this project, I wanted to rethink how motherhood could be represented, not through softness but through structure, symbolism, and tech-inspired aesthetics.

The idea combines three pillars of the brand: Louisiana’s state bird, a bird carrying a baby, and a sense of...

Pryde: A Homegrown Sneaker brand rooted in Indian craftsmanship, ready to rule Affordable sneaker culture. Problem - The client wants to convey a sense of brotherhood and vibrant Indian culture and convert it to streetwear, creating a brand that resonates with the new...