Harsh
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Harsh Chelani

Crafting brands that bridge logic, story & sales

Ready for work

Harsh is ready for their next project!

For this project, I wanted to rethink how motherhood could be represented, not through softness but through structure, symbolism, and tech-inspired aesthetics.
The idea combines three pillars of the brand: Louisiana’s state bird, a bird carrying a baby, and a sense of...
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Hey Designers!
Super pumped to share that Hygo has officially done a soft launch with an amazing event!
A brand born in Bali, made for the world, Hygo has been such a rewarding project to work on over the past 4 months. From endless explorations, wild experiments, and countless...
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I recently got the chance to work on the branding and packaging for Hygo.co, where I created a custom typeface using RoboFont.
I’m still fine-tuning the kerning, numbers and special characters, but the whole process of crafting something that perfectly fits the brand’s language...
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Pryde: A Homegrown Sneaker brand rooted in Indian craftsmanship, ready to rule Affordable sneaker culture. The client wanted to convey a sense of brotherhood and vibrant Indian culture and convert it to streetwear, creating a brand that resonates with the new generation. So...
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Pryde: A Homegrown Sneaker brand rooted in Indian craftsmanship, ready to rule Affordable sneaker culture. Problem - The client wants to convey a sense of brotherhood and vibrant Indian culture and convert it to streetwear, creating a brand that resonates with the new...
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