Harsh Chelani's Work | ContraWork by Harsh Chelani

Harsh Chelani

Crafting brands that bridge logic, story & sales

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Mumbai, India

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Mumbai, India

Cover image for I recently got the chance to work on the branding and packag...

I recently got the chance to work on the branding and packaging for Hygo.co (http://Hygo.co), where I created a custom typeface using RoboFont. I’m still fine-tuning the kerning, numbers and special characters, but the whole process of crafting something that perfectly fits the brand’s language has been incredibly fun. A big shoutout to Ohno Type Co. (https://<https://ohnotype.co/blog/tagged/teaching>) for their insightful blog posts on letterforms and their RoboFont tutorials on YT (https://<https://www.youtube.com/@ohnotypeco>). I also learned a ton from Type Design School (https://<https://typedesignschool.com/usage/curriculum/Section_1>)’s videos, which gave me a solid foundation. The main font is a modified version of Sharktooth heavy, and I even created a spray-style variant as part of the exploration.

Pryde: A Homegrown Sneaker brand rooted in Indian craftsmanship, ready to rule Affordable sneaker culture. The client wanted to convey a sense of brotherhood and vibrant Indian culture and convert it to streetwear, creating a brand that resonates with the new generation. So i Created a mark that embodies the lion’s pride, offering a fresh interpretation of the brand name. Incorporating the mark "Pra - प्रा" (an informal term for brother in Punjabi) to symbolize brotherhood, with bold colors to connect with the young target audience. the brand is going to launch soon so keep an eye on the profile for full brand journey.

Cover image for For this project, I wanted to rethink how motherhood could b...

For this project, I wanted to rethink how motherhood could be represented, not through softness but through structure, symbolism, and tech-inspired aesthetics. The idea combines three pillars of the brand: Louisiana’s state bird, a bird carrying a baby, and a sense of technological progress. The interference lines and bright colors nod to 90s tech visuals, a nostalgic yet energetic style that ties everything together. This mark wasn’t the one the brand finally chose, but it remains one of my favorite explorations.

Hey Designers! Super pumped to share that Hygo has officially done a soft launch with an amazing event! A brand born in Bali, made for the world, Hygo has been such a rewarding project to work on over the past 4 months. From endless explorations, wild experiments, and countless variations, to finally landing on something that just feels right. it’s been one hell of a journey! If you’re from Indonesia, go show them some love and check out their page → @ (https://www.instagram.com/hygo.co)hygo.co (http://hygo.co) Can’t wait to see them hit the shelves soon! Psst… full case study dropping in a few days 👀 Till then, check out some of my past projects, they’ve got some cool stories too.

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