Yonatan Efrem - Designer & Developer | ContraWork by Yonatan Efrem
Yonatan Efrem
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Yonatan Efrem

Brand & Web Designer for AI, SaaS & B2B Tech

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Followed by Kraig M, Deniz U, and Ashley B

Addis Ababa, Ethiopia

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Addis Ababa, Ethiopia

Data Disciples Website Redesign
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Adventum Fitness Website - v1.0 A bold digital experience for a modern fitness and wellness brand. Combining expressive typography, immersive visuals, motion, and a refined UI system to turn Adventum's identity into an engaging web experience.
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Not every project ends with a launch. Sometimes, the work is good. The direction is clear. The conversation is productive. And then the timeline doesn't quite line up. That was the case with Cylindrique. The project ended before we could take this concept all the way through, largely because we couldn't find alignment on the timeline. That's part of working in design. A good creative process still needs a practical agreement around time, feedback, and decision making. But I didn't want the concept to disappear with the project. The idea started with something deliberately simple: a cylinder. From there, I explored how that form could become a modern industrial mark for an AI company, using geometry, segmentation, negative space, and perspective to create a sense of structure and depth. No generic AI symbols. No unnecessary complexity. Just a system built from one strong form. I would have liked to see where the identity could have gone with the full process. Still, some concepts are worth showing even when they don't become the final answer. Not every design has to become a brand to be worth making. #Cylindrique #LogoDesign #BrandIdentity #AI #TechBranding #IndustrialDesign #LogoConcept #DesignProcess
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A little motion for my Contra cover. This is a small piece from a website I’m currently building. The full thing is coming soon. I specialize in branding for tech companies, SaaS, AI startups, and founders who need their brand to look as serious as the product they’re building. No fireworks. No unnecessary gradients. Just a brand system doing its job. More soon. #TechBranding #BrandIdentity #TechDesign #SaaSBranding #AIStartup #BrandStrategy #VisualIdentity #MotionDesign #Contra #BrandDesigner
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