For this project, I wanted to rethink how motherhood could b...
Harsh Chelani
For this project, I wanted to rethink how motherhood could be represented, not through softness but through structure, symbolism, and tech-inspired aesthetics.
The idea combines three pillars of the brand: Louisiana’s state bird, a bird carrying a baby, and a sense of technological progress.
The interference lines and bright colors nod to 90s tech visuals, a nostalgic yet energetic style that ties everything together.
This mark wasn’t the one the brand finally chose, but it remains one of my favorite explorations.
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Posted Oct 12, 2025
For this project, I wanted to rethink how motherhood could be represented, not through softness but through structure, symbolism, and tech-inspired aesthetic...
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