Hai Bui

Meet Hai

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Most DTC founders use AI at Level 1: a chat window that helps with small tasks while every process in the business still runs by hand. The founders pulling ahead are at Levels 2 and 3 — daily ops running on AI agents, and the ability to build their own tools when something's missing. That gap is widening every month, and it won't wait for anyone.

I close that gap for you. Not by teaching you to become an engineer — by installing the systems first, so you get Level 2–3 output from day one, then teaching you to drive and eventually build on them yourself.

I founded and run Ky Lan Athletics, a DTC activewear brand. Every system I sell, I built for myself first — message triage, order and inventory tracking, financial reporting, conversion audits, AI-assisted store development. This isn't theory from a consultant who has never shipped an order. It's my own playbook, installed on your brand.

Before this, I spent 8 years as a senior engineer at Amazon and Convoy, finding money in systems everyone assumed were fine: $600K/month recovered in compute costs, a 50% conversion lift on a self-serve booking funnel, jobs made 500× faster. The job was always the same — measure what nobody's measuring, automate what repeats. Now I point that at DTC stores.

What I do for founders:

• **Automate the daily grind** — email, DMs, comments, and order checks turned into a 20-minute morning review instead of two hours of tab-hopping

• **Reports and CRO audits** — weekly financials, review mining, and a conversion audit with fixes ordered by revenue impact

• **AI-ready store development** — your theme restructured into a clean codebase you can change yourself with Claude Code, under version control, no developer invoices

Senior-level engineering plus founder-level business judgment, and I'll show you the systems running live on my own brand before you buy anything. Message me and ask to see them.