Douglas Kertapati
Fractional Commercial Director | Partnership -Market Builder
if the problem is not enough people know us, that's the CMO problem.
If the problem is people know us but don't buy that's the Commercial Director problem.
360 Padel — Your Gateway to Indonesia's Padel Boom
Mandate: Position 360 Padel as the local partner for global brands entering Indonesia's fastest growing padel market in Asia.
Focus: Market entry, commercial partnerships, distribution via 750+ club network. Built audience of 26K,...
Telkomsel by.U — 20M Youth Acquisition Playbook
Mandate: Scale by.U from youth movement to national scale.
Focus: Youth acquisition strategy, community-led growth, product packaging that resonates with Gen Z.
Outcome: Playbook from youth movement to 20M users — from niche to national.
Pertamina x Lamborghini — $16.9M Brand Equity & Sales
Mandate: Drive premium fuel growth by positioning Pertamina through supercar aspiration.
Focus: Brand equity strategy, premium partnership architecture, campaign that converts supercar dream into fuel sales.
Outcome: $16.9M in...
MyPertamina — 0 to 31M Users, Rp25B/year Renewal Model
Mandate: Transform MyPertamina from a fuel transaction app into a superapp with sustainable annual revenue.
Focus: Renewal model architecture, superapp turnaround, and digital penetration across Indonesia. Helped shape journey...
