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Pertamina x Lamborghini — $16.9M Brand Equity & Sales
Mandate: Drive premium fuel growth by positioning Pertamina through supercar aspiration.
Focus: Brand equity strategy, premium partnership architecture, campaign that converts supercar dream into fuel sales.
Outcome: $16.9M in brand equity & sales — premium fuel via supercar dream.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Kalotės Pušynas, a gated quarter of modern houses.
I created the identity and the website. A wordmark that joins modern and classic, a deep blue and cream palette with four steps of blue, kalotespusynas.lt where buyers choose their house plot by plot, and everything the sales team hands over on site.
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Website & Branding for Blockchain Payments Consortium (Mysten Labs)
Happy Monday! Exploring early concept marks for a regional IT brand wanting to bridge modern IT services with Appalachian heritage.
Out of 10 sketches, my circle split right down the middle on these two:
A: The Ridge Monogram holds a bold silhouette where the "E" acts as the bedrock of the mountain ridge. It became a fast favorite with non-designer friends.
B: The Topo-Circuit idea plants a dynamic mark pairing circuit traces with elevation contours that can adapt to different locations as the business expands. (My personal pick!)
Which direction would you build out: A or B?
22 voted
73%
8 voted
27%
30 votes
Closed
I like the ridge monogram here!
because it is serving its purpose and it can be use in all applications.
The smallest ones as well.
Great work!🔥