Douglas Kertapati
Fractional Commercial Director | Partnership -Market Builder
Pertamina x Lamborghini — $16.9M Brand Equity & Sales
Mandate: Drive premium fuel growth by positioning Pertamina through supercar aspiration.
Focus: Brand equity strategy, premium partnership architecture, campaign that converts supercar dream into fuel sales.
Outcome: $16.9M in brand equity & sales — premium fuel via supercar dream.
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Telkomsel by.U — 20M Youth Acquisition Playbook
Mandate: Scale by.U from youth movement to national scale.
Focus: Youth acquisition strategy, community-led growth, product packaging that resonates with Gen Z.
Outcome: Playbook from youth movement to 20M users — from niche to national.
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MyPertamina — 0 to 31M Users, Rp25B/year Renewal Model
Mandate: Transform MyPertamina from a fuel transaction app into a superapp with sustainable annual revenue.
Focus: Renewal model architecture, superapp turnaround, and digital penetration across Indonesia. Helped shape journey from zero to thirty-one million users.
Outcome: Transforming energy services — real-time, seamless, integrated. Sustainable annual revenue
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360 Padel — Your Gateway to Indonesia's Padel Boom
Mandate: Position 360 Padel as the local partner for global brands entering Indonesia's fastest growing padel market in Asia.
Focus: Market entry, commercial partnerships, distribution via 750+ club network. Built audience of 26K, 20K+ active players, +295% growth.
Outcome: Local partner to enter & scale in Indonesia's padel economy.
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