Pertamina x Lamborghini — $16.9M Brand Equity & Sales
Mandate: Drive premium fuel growth by positioning Pertamina through supercar aspiration.
Focus: Brand equity strategy, premium partnership architecture, campaign that converts supercar dream into fuel sales.
Outcome: $16.9M in brand equity & sales — premium fuel via supercar dream.
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Pertamina x Lamborghini — $16.9M Brand Equity & Sales Mandate: Drive premium fuel growth by positioning Pertamina through supercar aspiration. Focus: Brand e...
Timeline
Jan 1, 2016 - Dec 31, 2017
