Telkomsel by.U — 20M Youth Acquisition Playbook
Mandate: Scale by.U from youth movement to national scale.
Focus: Youth acquisition strategy, community-led growth, product packaging that resonates with Gen Z.
Outcome: Playbook from youth movement to 20M users — from niche to national.
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Telkomsel by.U — 20M Youth Acquisition Playbook Mandate: Scale by.U from youth movement to national scale. Focus: Youth acquisition strategy, community-led g...
Timeline
Jan 1, 2019 - Ongoing
