MyPertamina Superapp Transformation and Sustainable Revenue ModelMyPertamina Superapp Transformation and Sustainable Revenue Model
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MyPertamina — 0 to 31M Users, Rp25B/year Renewal Model
Mandate: Transform MyPertamina from a fuel transaction app into a superapp with sustainable annual revenue.
Focus: Renewal model architecture, superapp turnaround, and digital penetration across Indonesia. Helped shape journey from zero to thirty-one million users.
Outcome: Transforming energy services — real-time, seamless, integrated. Sustainable annual revenue
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Creatives on Contra have earned over $150M and we are just getting started